@advocacy works with progressive organizations to grow their communities, combining its proven methodology of compelling content, positive social engagement, and a highly-engaged audience of online activists.


FormulaForSuccess

Formula for success @advocacy.com

Our Guiding Principles

  • We believe in fighting for a more progressive future
  • We believe in a living wage — Yes, including influencers
  • We believe in building community
  • We believe that, though the challenges we face are great, together we will prevail

Team

Stuart Perelmuter
Founder & CEO

Stuart Perelmuter has more than a decade of experience in cause-related community development. As the founder of OD Action, Stuart kept hundreds of thousands of members informed and engaged in progressive politics, eventually growing it into one of the nation’s largest action networks and partnering with a range of Democratic candidates and causes — from progressive icon AOC to former Alabama Senator Doug Jones.

Prior to starting OD Action, Stuart wrote content for some of the most wide-reaching progressive social media channels, routinely generating more than a million engagements per post. He served for more than a decade as a communications strategist on Capitol Hill and has worked on numerous successful campaigns. Stuart serves on the board of the Fairness Campaign, a Kentucky based nonprofit that works to end discrimination on the basis of sexual orientation and gender identity and to dismantle systemic racism.


Warren J. Wilson
Partner/Chief Strategy Officer

Warren Wilson @advocacy.com

Warren J. Wilson is the founder of YARDSTK, advising socially responsible enterprises and progressive technology companies on innovative growth strategies at the intersection of media, marketing, and technology — from early-stage startups to Fortune 100 businesses.

Prior to partnering with @advocacy, Warren helped develop and grow three companies from early stage to acquisition: including one of the first influencer marketing companies, Reelio (acquired by ATT); Top 10 social media agency Sparks & Honey (now owned by Omnicom); and production studio and agency Habana Avenue (acquired by Molecular Media). He also served as C-suite strategic innovation advisor for Omnicom, Unilever, and Simon & Schuster and spent eight years as a marketing and business development executive at digital agency RGA, where he packaged and produced award-winning work for Pepsi, Chrysler, JC Penney, United Airlines, American Express, and many more.

Founder of the global INSIDE NYC Mediatech summits, Warren is a sought-after speaker and mentor at international accelerators such as Echoing Green Brain Trust, German Accelerator, French Digital Labs and Entrepreneurs Roundtable. He continues to develop and scale ethical next-generation companies globally.


Sara Mountjoy-Pepka
Content Manager

Sara Mountjoy-Pepka is an activist/artist based in Los Angeles, and studied Education and Social Policy at Northwestern University. In addition to her work at @Advocacy she is also Director of Action with OD Action, strategizing and executing the legislative goals for the community at-large.

Before her work with @Advocacy and OD Action, Sara was Assistant Manager of Annual Fund at the Los Angeles Philharmonic, supporting a $4 million annual goal via telefunding, direct mail, and the $1 million Donor Valet Parking program. She has also previously worked as a development officer (and sometime youth board creator) for InvestED, the YWCA of Seattle/KingSnohomish, and The Chicago Chamber Musicians. Sara is a theatrical director, producer, and actor in Los Angeles, and a proud advocate for Muslim rights, especially for her wonderful husband Ahsan.


Annie Wu Henry
Social Media Manager

Annie Wu Henry is a social media and digital strategy expert who advocates for progressive change online, personally and professionally. As a journalist and creator, Annie, has contributed to some of the largest advocacy instagram platforms through feature articles, photojournalism, infographics, and videos. She engages her own following to inform and activate them about the world and how they can get involved to push for change.

Outside @Advocacy, Annie works as a social media consultant, creator, social media manager, and freelance writer. Her works have been engaged with and shared by millions, including Rachel Cargle, Ellen Pompeo, Viola Davis, Kerry Washington, Demi Lovato, Ariana Grande, Kim Kardashian, Kylie + Kendall Jenner, and more. A communications expert, Annie has worked for PR firms, nonprofits, local businesses, and corporations. She believes social media is instrumental in driving the necessary change to move our country forward and is passionate about politics, pop culture, pressed coffee, and people who do the right thing.


AJ Johnson
Creative Consultant

AJ Johnson @advocacy.com

AJ Johnson is an award-winning writer, performer, and activist who uses storytelling to help socially conscious, mission driven brands stand out. He is a founding co-host of the political podcast Democratica and regular contributor to the OD Action newsletter.

As a digital content creator and editor, he has worked for several technology, lifestyle start-ups, and LGBTQ-focused companies large and small. He is most proud of the campaign he spearheaded to target recruitment of differently-abled and older contractors for a Los Angeles based tech startup.

A proud Black queer Buddhist, AJ is currently pursuing a Masters in clinical psychotherapy at Louisville Presbyterian Theological Seminary.


Team

Stuart Perelmuter
Founder & CEO

Stuart Perelmuter has more than a decade of experience in cause-related community development. As the founder of OD Action, Stuart kept hundreds of thousands of members informed and engaged in progressive politics, eventually growing it into one of the nation’s largest action networks and partnering with a range of Democratic candidates and causes — from progressive icon AOC to former Alabama Senator Doug Jones.

Prior to starting OD Action, Stuart wrote content for some of the most wide-reaching progressive social media channels, routinely generating more than a million engagements per post. He served for more than a decade as a communications strategist on Capitol Hill and has worked on numerous successful campaigns. Stuart serves on the board of the Fairness Campaign, a Kentucky based nonprofit that works to end discrimination on the basis of sexual orientation and gender identity and to dismantle systemic racism.


Warren J. Wilson
Chief Strategy Officer

Warren Wilson @advocacy.com

Warren J. Wilson is the founder of YARDSTK, advising socially responsible enterprises and progressive technology companies on innovative growth strategies at the intersection of media, marketing, and technology — from early-stage startups to Fortune 100 businesses.

Prior to partnering with @advocacy, Warren helped develop and grow three companies from early stage to acquisition: including one of the first influencer marketing companies, Reelio (acquired by ATT); Top 10 social media agency Sparks & Honey (now owned by Omnicom); and production studio and agency Habana Avenue (acquired by Molecular Media). He also served as C-suite strategic innovation advisor for Omnicom, Unilever, and Simon & Schuster and spent eight years as a marketing and business development executive at digital agency RGA, where he packaged and produced award-winning work for Pepsi, Chrysler, JC Penney, United Airlines, American Express, and many more.

Founder of the global INSIDE NYC Mediatech summits, Warren is a sought-after speaker and mentor at international accelerators such as Echoing Green Brain Trust, German Accelerator, French Digital Labs and Entrepreneurs Roundtable. He continues to develop and scale ethical next-generation companies globally.


Sara Mountjoy-Pepka
Content Manager

Sara Mountjoy-Pepka is an activist/artist based in Los Angeles, and studied Education and Social Policy at Northwestern University. In addition to her work at @Advocacy she is also Director of Action with OD Action, strategizing and executing the legislative goals for the community at-large.

Before her work with @Advocacy and OD Action, Sara was Assistant Manager of Annual Fund at the Los Angeles Philharmonic, supporting a $4 million annual goal via telefunding, direct mail, and the $1 million Donor Valet Parking program. She has also previously worked as a development officer (and sometime youth board creator) for InvestED, the YWCA of Seattle/KingSnohomish, and The Chicago Chamber Musicians. Sara is a theatrical director, producer, and actor in Los Angeles, and a proud advocate for Muslim rights, especially for her wonderful husband Ahsan.


Annie Wu Henry
Social Media Manager

Annie Wu Henry is a social media and digital strategy expert who advocates for progressive change online, personally and professionally. As a journalist and creator, Annie, has contributed to some of the largest advocacy instagram platforms through feature articles, photojournalism, infographics, and videos. She engages her own following to inform and activate them about the world and how they can get involved to push for change.

Outside @Advocacy, Annie works as a social media consultant, creator, social media manager, and freelance writer. Her works have been engaged with and shared by millions, including Rachel Cargle, Ellen Pompeo, Viola Davis, Kerry Washington, Demi Lovato, Ariana Grande, Kim Kardashian, Kylie + Kendall Jenner, and more. A communications expert, Annie has worked for PR firms, nonprofits, local businesses, and corporations. She believes social media is instrumental in driving the necessary change to move our country forward and is passionate about politics, pop culture, pressed coffee, and people who do the right thing.


AJ Johnson
Creative Consultant

AJ Johnson @advocacy.com

AJ Johnson is an award-winning writer, performer, and activist who uses storytelling to help socially conscious, mission driven brands stand out. He is a founding co-host of the political podcast Democratica and regular contributor to the OD Action newsletter.

As a digital content creator and editor, he has worked for several technology, lifestyle start-ups, and LGBTQ-focused companies large and small. He is most proud of the campaign he spearheaded to target recruitment of differently-abled and older contractors for a Los Angeles based tech startup.

A proud Black queer Buddhist, AJ is currently pursuing a Masters in clinical psychotherapy at Louisville Presbyterian Theological Seminary.